InstaShop is an online grocery shopping marketplace with a focus on making groceries easier for the everyday life of a consumer. It provides retailers access to an untapped revenue channel, while consumers gain access to convenient on-demand delivery from local grocery stores. The company enables users to shop at local supermarkets directly from mobile or computer and receive orders at home within minutes or at a scheduled time. The company's goal is to provide people the opportunity to get groceries without the hassle and bring the supermarket right at home.