What to expect in a VC term sheet

by Pavlos Pavlakis The first major milestone for startups in a fundraising process is getting a Term Sheet from investors. A Term Sheet is a short document that summarises the main commercial terms of an investment agreement between the Company and investors. It serves as a basis for lawyers when drafting the extended investment agreements.…

Press Release tips for startups

Press Release tips for startups by Vasso Kalaitzidou   I googled it. More than 1.6 billion hits.   “It must be something really common”, I thought the first time I was asked to write a Press Release. And well, it is. Some might even say it’s outdated, old-fashioned. One part of me agrees. The other…

Marketing for B2B startups

by Vasso Kalaitzidou Marketing for B2B startups often seems limited and less “fun” compared to funky commercial campaigns for B2C. While it’s indeed more “serious” in most cases, it’s not limited at all. It’s just a different game. B2B audience is smaller and can be better defined. As a result, B2B marketers can craft a highly targeted…